Apple and ISSEY MIYAKE unveil iPhone Pocket, a 3D-knitted, wearable accessory launching Nov 14. Fits any iPhone and comes in multiple colors and strap styles.
iPhone Pocket: Apple and ISSEY MIYAKE Unveil a Stylish New Way to Carry Your iPhone
Apple has teamed up with one of Japan’s most iconic fashion houses, ISSEY MIYAKE, to introduce something completely fresh in the world of tech accessories: the iPhone Pocket. Blending cutting-edge textile engineering with Apple’s well-known design philosophy, this new accessory offers a unique, wearable, and fashion-forward way to carry your iPhone and other small essentials.
Beginning November 14, the iPhone Pocket will be available in select Apple Stores around the world — including the U.S., UK, France, Italy, Japan, Singapore, South Korea, Greater China — as well as on apple.com. As a limited-edition release, it’s already generating buzz among fashion fans, Apple loyalists, and anyone who loves the idea of merging style with practicality.
A Collaboration Born From Craftsmanship and Creativity
The iPhone Pocket marks a rare and exciting collaboration between two design powerhouses. ISSEY MIYAKE, known for its architectural silhouettes and innovative textiles, brought its mastery of “a piece of cloth” — the brand’s philosophy of creating beauty from minimal forms — into this project. Apple contributed its signature simplicity, precision, and commitment to intuitive design.
The result is more than just a phone holder; it’s a wearable accessory that feels modern, artistic, and surprisingly functional.
ISSEY MIYAKE’s design director, Yoshiyuki Miyamae, explained that the idea was to explore “the joy of wearing iPhone in your own way.” The accessory intentionally leaves some elements open to interpretation, allowing users to find their own style and rhythm with it — whether tied onto a tote bag, worn crossbody, or used as a handheld pouch.
Apple’s vice president of Industrial Design, Molly Anderson, echoed the sentiment, highlighting how the collaboration celebrates craftsmanship, simplicity, and delight. She emphasized how the color palette was carefully crafted to pair seamlessly with all current iPhone models, letting users personalize their look without sacrificing function.
A Singular 3D-Knitted Design That Fits Every iPhone
One of the standout features of iPhone Pocket is its 3D-knitted construction. Crafted in Japan using advanced techniques developed at ISSEY MIYAKE, this one-piece textile design expands and contracts naturally, allowing it to fit any iPhone model — from the mini to the Pro Max — without needing different sizes.
The ribbed open-knit material recalls the original pleats that made ISSEY MIYAKE famous. At first glance, it has a sleek, sculptural look. But stretch it, and the fabric subtly reveals what’s inside — whether that’s your iPhone screen, a pair of AirPods, cards, or other pocket-sized items. It’s both playful and practical.
Unlike traditional phone slings or crossbody cases, the iPhone Pocket fully encloses your device, offering a layer of protection while still giving you instant visual access. The stretchy structure is surprisingly sturdy and comfortable, making it easy to carry your everyday items without bulk.
Multiple Ways to Wear It
Apple and ISSEY MIYAKE intentionally designed the iPhone Pocket to be as versatile as possible. It can be used in several ways depending on your style:
- Handheld, like a small clutch or mini pouch
- Tied onto handbags or backpacks
- Worn directly on the body, using the short or long strap
- As a pocket replacement, especially for outfits without built-in pockets
It’s an accessory that naturally blends into different looks — casual, sporty, artsy, or minimalist. The open-knit structure gives it a dynamic personality, changing shape based on what you put inside.
A Playful Color Palette for Personal Style
To match Apple’s product lineup and ISSEY MIYAKE’s signature aesthetics, the iPhone Pocket is launching in a wide range of colors.
Short Strap Colors (8 options):
- Lemon
- Mandarin
- Purple
- Pink
- Peacock
- Sapphire
- Cinnamon
- Black
Long Strap Colors (3 options):
- Sapphire
- Cinnamon
- Black
The short-strap version is priced at $149.95, while the long-strap design comes in at $229.95 in the U.S. Both are limited-edition, making them likely to become collector’s items for fans of the brand.
Crafted in Japan With Precision
Every iPhone Pocket is manufactured in Japan, using ISSEY MIYAKE’s research-driven approach to textiles. The accessory draws inspiration from the brand’s iconic pleats but reimagines them in a functional, modern form meant for everyday use. Throughout its development, the Apple Design Studio worked closely with ISSEY MIYAKE’s creators, ensuring that the accessory matched Apple’s product standards while retaining the artistic identity of the fashion label.
This is the type of accessory that doesn’t just hold your phone — it tells a design story.
Global Availability and Retail Experience
Shoppers can pick up the iPhone Pocket starting November 14 in select Apple Stores and online. Apple has curated the rollout across some of its flagship global locations, including:
- Apple Ginza (Tokyo)
- Apple Regent Street (London)
- Apple SoHo (New York City)
- Apple Piazza Liberty (Milan)
- Apple Myeongdong (Seoul)
- Apple Orchard Road (Singapore)
- Apple Canton Road (Hong Kong)
- Apple Marché Saint-Germain (Paris)
- Apple Jing’an (Shanghai)
- Apple Xinyi A13 (Taipei)
Apple Specialists in stores — and online via live chat — will help customers try different lengths, match colors to their iPhone, and style the accessory to fit their personal look.
Just in time for the holiday season, the iPhone Pocket arrives as a premium, design-forward gift option for anyone who lives with their iPhone in hand.
A New Chapter in Fashion-Meets-Tech Accessories
With the launch of iPhone Pocket, Apple and ISSEY MIYAKE are setting a fresh standard for wearable tech accessories. It’s not about flashy logos or gimmicks — it’s about thoughtful design, craftsmanship, and versatility.
This collaboration proves that your iPhone doesn’t just have to be carried — it can be worn, styled, and integrated into your everyday life in a way that feels both modern and beautifully crafted.
